Saturday, December 5, 2009

Choose the RIGHT Agent - Not the "Walmart" Agent

Choose the RIGHT Agent - Not the "Walmart" Agent

Personally, I don't mind Walmart. Some totally despise their business strategies of nickel and diming their suppliers while putting "Mom and Pop" stores out of business in the process... however you can't deny the fact that you probably go there a couple of times a week.

And sure, its sad to see the small stores out there leave. These Mom and Pop stores tend to add a sense of personal touch to your shopping and also foster a sense of community. However, if you were the CEO of Walmart, wouldn't you do everything in your power to seize control of as much of the market as you possibly could? Granted, you'll probably miss the personal touches, but that's hardly a large price to pay for cheap prices...right?

OK idea for laundry detergent and groceries... not so great for real estate!

What is a Walmart Agent?

You've seen him (or her). Face plastered all over billboards, seven or eight pages of listings in the real estate magazines, frequent radio ads, and a direct mailout to your home twice a month. They typically tout the fact that they are "multi-gajillion dollar producers" in their ads and love to tell you how many listings they sold last month! Perhaps its not necessarily a specific agent, but a particular Real Estate company that boasts about the fact that the have more listings than anyone else. So, you call their office, speak with one of their many assistants on their team, receive a rehearsed Power Point presentation on why they're so great, sign your name on the dotted line, and get a sign stuck in your yard. So you think, "Great! This guy (or gal or company) is the best out there!"


But in the end, is this Super Walmart Agent really working hard to sell my property?

Chances are, probably not!

Why? Because just like Walmart, these agents and companies rely on the fact that they have TONS of things for sale. They don't generally care what sells, just that something sells. These agents are typically more interested in selling themselves than selling real estate. Chances are that if your listing isn't a very expensive house, your Super Agent won't do much work to sell it.

Do the math... For a $500,000 house, your agent has the potential of bringing in $15,000 into the company (at 3% commission or twice that if he/she finds the buyer). If your house is listed at $120,000 (which is an average selling price in our area), your agent could potentially bring in around $3,600 into the company. Don't forget that the agent also has to share a portion of that commission with their company/broker! To your Super Walmart Agent, that $500,000 house is looking MUCH better. So, of course, it gets all the biggest ads, the video walkthroughs, the open houses, the Tour of Homes, etc. Your listing? Probably gets an out of focus picture or two on the MLS and a crooked For Sale sign. And since they have to cover all those expensive advertising costs, you can forget about them negotiating on that commission amount!

Sad, isn't it? Especially considering this is your most valuable asset that represents years and years of hard work, saving up, fixing up, and growing up.

Real estate is a very personal thing for most folks. People typically feel an emotional attachment to their homes, and each house is extremely unique when compared to the next. You need to make sure that your real estate agent has the time and ability to market your home in such a way that is as unique as your house is. You've got to have someone there that answers your calls personally, that is available outside typical business hours, and is hungry enough to go the extra mile or two to make sure your house sells.

Wait... hungry enough?

Yes! Your agent is paid by commission which is only earned once the house sells. If your agent shows up in a brand new Mercedes Benz, brags about how much their last listing sold for, and loves to tell you what neighborhood they live in, chances are they aren't very hungry to sell your particular home.

What do hungry agents do?

•Hungry agents go out of their way to impress you with good service, not brag.
•Hungry agents are usually available personally everytime you need them.
•Hungry agents may not have as much marketing money, but you can bet that the marketing they do will be done with extreme detail.
•Hungry agents will go out of their way to become your best friend, because they absolutely depend on word of mouth business.
•Hungry agents work extremely hard for their pay.
My clients all know I'm not a "real estate powerhouse" and they don't see my real estate company as a "Real Estate Super Center". I don't plaster my name and face (and my dog's face) all over town, and I definitely don't have a huge portfolio of listings I'm trying to sell. However, my clients know that I work extremely hard, I am completely honest with them at all times, I am always personally available to them should they need me, and I am truly their advocate looking out for their best interests. I have a long list of happy clients whom I call personal friends of mine.

Please understand that when it comes to your home, the "Walmart" mentality isn't the best choice.

And to all you out there trying to decide which real estate agent to use...

I'm hungry!

Choose the RIGHT Agent - Not the "Walmart" Agent

Joshua B. Pettus

President/Broker

Home Grown Real Estate

http://www.homegrownrealestate.net

jbpettus@gmail.com

256.541.0491

Wednesday, November 18, 2009

$8000 Tax Credits for House Buying - MUST ACT NOW!

$8000 Tax Credits for House Buying - MUST ACT NOW!

By now you've probably heard that the government is offering up to $8,000 in tax credit to First-Time Homebuyers. You may not have heard that there is also a $6,500 tax credit available to folks who have owned a home for at least 5 years and are buying another one! There are some great opportunities out there if you are thinking of buying your first home, or are ready to move up to your next one!


Interest rates are still at RECORD LOWS, which means that you can now buy more house with your money! Did you know that lately most interest rates have been less than 5%? Many companies have been hovering around 4.75% lately. So, let's look at our scenario:
  • Lots of HUNGRY SELLERS out there just waiting to sell their homes to you at discounted prices
  • Interest Rates around 4.75%
  • Free Tax Credit money available at up to $8,000 for first-time homebuyers and $6,500 for qualifying homeowners
  • Tons of FORECLOSED and BANK OWNED homes on the market that are currently being sold below market value
What does all this mean?

With a deadline on the tax credit for April 30, 2010, it means that you NEED to act now if you're thinking about buying. Who knows when interest rates will go back up? Take the opportunity to call me today and I'll explain how to get started. Call me at 256.541.0491 today!

Here is a chart addressing all of the rules and stipulations of the home buyer credits put together by the National Association of Realtors:

Want to start your search today?

http://www.homegrownrealestate.net/listings/listings.htm

Joshua B. Pettus

President/Broker

Home Grown Real Estate

256.541.0491

http://www.homegrownrealestate.net

http://homegrownrealestate.blogspot.com

Monday, November 16, 2009

The Sound of the Shoals - Part 3 - The Birth of Rock and Roll and Rhythm and Blues

The Sound of the Shoals - Part 3 - The Birth of Rock and Roll and Rhythm and Blues

Part Three of our series that explains why Muscle Shoals, Alabama is considered the "Hit Recording Capital of the World."

The next generation of Shoals area music began when the legendary Sam Phillips began working as a broadcast engineer at WLAY radio in Muscle Shoals. He eventually relocated to Memphis, and on July 5, 1954, Phillips discovered a talent that could only be explained as "a white man who could sing with a black man's soul." Elvis Presley auditioned for Sam Phillips one day while working in his Sun Records studio in Memphis. He quickly signed Presley with his record label, and introduced the world to the man who would one day be known as the "King of Rock and Roll." With Elvis Presley's new found fame at Sun Records, Phillips was able to bring in more talented musicians. Sam Phillips went on to discover other legendary artists, such as Johnny Cash, Roy Orbison, Jerry Lee Lewis, Carl Perkins, and Charlie Rich. Sam's keen eye for potential and raw talent allowed him to forever shape the history of music as we now it today.


Rick Hall was listening when the song "A Fallen Star" became a regional hit in 1957. The song, written by James Joiner and sung by Bobby Denton (who is currently the Alabama State Senate's longest serving member), helped Hall to decide to make the short move from Hamilton, Alabama, in search of a job with Joiner. Rick Hall later formed the group the Fairlanes with his friend, Billy Sherrill and performed at many venues throughout the Shoals. In 1958, the two partnered with Tom Stafford who owned SPAR recording to form a recording team with which they could now work freely. This studio, known as Florence Alabama Music Enterprises, or Fame, seemed to be doomed to destruction from the beginning. They set up shop in a small room above a drugstore. They stapled egg cartons to the walls of their studio for sound proofing, found old carpet for the floors, and used drapes for decoration. Hall said:

"I moved in, I slept there, ate in restaurants, I began to write songs, bring in
the troops, would be songwriters... anybody that thought about music. I
brought them in and signed them up playing the guitar, sat up all night with
them to write songs and try to put them together."

It seemed that everywhere they turned there were conflicts in personality. The men at Fame recorded demos for bands looking to get into the music scene of Nashville or Memphis. Hall's obsession to succeed many times collided with Stafford's visionary ideas. The recording alliance crumbled at their feet and Hall was left as the sole proprietor of Fame. Linda Hall, Rick's wife recalled:
"Sherrill went to Nashville to work for Sam Phillips. He sold Rick the
name of Fame and the publishing company for a dollar."

Left alone to pick up the pieces of his broken friendship and his shattered publishing company, Rick was still determined to succeed in the music industry. "I couldn't get anything going in Nashville. It left me no alternative but to try to get something going in Muscle Shoals." He was determined to prove that Muscle Shoals could have a thriving recording industry.

Hall rented a small tobacco barn on Wilson Dam Highway and in 1961 he made his first hit on his own, "You Better Move On," sung by Arthur Alexander, a local bellhop. This was the very first rhythm and blues song recorded in the Shoals area. It was also the first hit recorded by Hall's newly formed rhythm section comprising of David Briggs, Terry Thompson, Jerry Carrigan, and Norbert Putnam. The future of the Muscle Shoals music scene seemed very promising. After seeing the future that was waiting for them in the music industry, Hall's house band eventually left Muscle Shoals to pursue new opportunities for them in Nashville. They were replaced by Jimmy Johnson, Spooner Oldham, Albert Lowe, and Roger Hawkins as resident musicians at Fame.



--------
Tune in to our next entry to find out how a hospital orderly records one of the most beloved songs of all time in Muscle Shoals, and how a session band who forms their own studio could help solidify what exactly is the sound of Muscle Shoals.





The Sound of the Shoals - Part 3 - The Birth of Rock and Roll and Rhythm and Blues
Joshua B. Pettus
President/Broker
Home Grown Real Estate
- and the new -

Thursday, November 12, 2009

The Sound of the Shoals - Part 2 - Beginnings

The Sound of the Shoals - Part 2 - Beginnings





On the banks of the Tennessee River in the northwest corner of Alabama, four small, thriving cities are joined together by a history that many of its own citizens have never explored. Many of the people in the area are completely unaware of the internation significance that this area, known as the Shoals Area, has had in the music industry throughout the world. Muscle Shoals, Alabama, the second largest of the four, has a unique place in music history that earned this nearly forgotten part of the country the title of "Hit Recording Capital of the World."

Traces of the Past

The former Muscle Shoals Sound studio sits peering across the Tennessee River beside a small, forgotten park in Sheffield, Alabama. This massive studio, its legacy, and its music are all that is left of the Muscle Shoals Sound. This once famous studio was sold a few years ago to a local movie and video production company, but its days as a recording studio have made their mark on the history of music forever.


On the other side of town, located at 3614 Jackson Highway, the original Muscle Shoals Sound studio building still buzzes with music. Several years ago, this historic building was faithfully restored to look, feel, and sound exactly as it did back in the 60's and 70's. Even though it is no longer owned by the original owners, the current owners still use the name Muscle Shoals Sound and allow the public to tour the studio. Many famous songs were recorded here by many of the world's most beloved musicians. This building is currently listed in the National Register of Historic Places.


In the neighboring city of Muscle Shoals, Fame Recording Studios sits in the corner of the busiest intersection of town on Avalon Avenue. Fame and its owner Rick Hall still stay busy in the recording business, but the fame of Fame Studios has since diminished from its glory days filled with the company of famous celebrities and musicians. The recording industry of the Shoals area has diminished and has been left with what many may think is a bleak future. However, a small number of musicians, singers, and songwriters occasionally come out of the area and achieve national renown. While this new generation appears promising, there still has not been the same level of success that once created a booming recording industry that rivaled regional recording centers like Nashville and Memphis.


Earliest History


Years before this rural area of North Alabama was known for its chart-topping hits, it was settled by the Cherokee, Shawnee, and Chickasaw tribes of the Native Americans. These early settlers found rich soil and a large supply of mussels hidden in what is now known as the Tennessee River. White settlers eventually moved into the area and found hidden beneath the shoals of the river the same mussels that the Native Americans had encountered years before them. Because of this distinguishing quality of the region, they eventually named the city Mussel Shoals. Later, a careless mapmaker misspelled the city's name, and it has been known as Muscle Shoals ever since.


The Native Americans who first lived in the Shoals Area knew the Tennessee River as the Singing River. "It started with water rushing over rocky shoals, stated Terry Pace and Robert Palmer, music historians for the Times Daily. It was a "sound the American Indians living along the banks of the Tennessee River said 'sang' to them in the beautiful voice of a woman." The Singing River was an appropriate name for a place that would one day become a dominating force in the music industry.



W.C. Handy - The Father of the Blues



The music and recording history of the Shoals Area dates back much farther than the two nearly forgotten music studios. William Christopher "W.C." Handy, known by many as the Father of the Blues," grew up in Florence and was attracted to the local music scene. He studied music in Florence for eleven years in the public school for black students, and, at age eighteen, Handy left home to pursue a career in music. In 1909, W.C Handy moved to Memphis, where he immediately won renown. His famous song, "Memphis Blues," was the first popular song written to include a jazz break, the basis for Handy's later claim that he invented jazz. He later moved to St. Louis, Missouri where he recorded another hit song, "St. Louis Blues." Handy died March 28, 1958, but his influence is still seen and heard in contemporary jazz and blues music. In the Shoals Area, we still celebrate his life with the week-long W.C. Handy Festival that takes place every year in July.

The Sound of the Shoals - Part 2 - Beginnings



Stay tuned for my next post that discusses the history behind the Fame and Muscle Shoals Sound studios!

Please feel free to discuss below!!!

Joshua B. Pettus

President/Broker

Home Grown Real Estate


256.541.0491





and introducing the all-new



The Sound of the Shoals - Part 1 - Intro


The Sound of the Shoals - Part 1 - Intro

A few days ago I received an interesting tip. I was encouraged to begin using my Home Grown Real Estate blog to post about our local area. At first I thought it was a little silly to do so, but then I realized that I absolutely love our local history. I enjoy studying about the things that happened here, and I love telling people about it. I know my wife probably gets tired of hearing all the same stories over and over, but I just love telling them! I decided that the most interesting thing that I could write about would be the history of the recording industry of the Shoals Area.

The Sound of the Shoals

Why? Well, its interesting! So many people here have very little knowledge of the huge influence our little corner of the world had (and still has) on music. Sure, people here tend to have a general knowledge that some music was recorded here, but what exactly happened here that was so significant? Was it really as important as they claim it was?

Simply put, YES!

While at UNA, I had the assignment of writing a research paper on "something important that has happened in the history of our area." I love music, so naturally I wanted to choose something that I could take interest in, and could enjoy learning and writing about. So, I chose to write about the history of our recording industry.

What you'll be reading for the next few posts will be modified excerpts from that research paper. I've lost the Works Cited page, so even though I have notes of my sources within the paper, I no longer know exactly where they all came from. Sorry about that! It was never my intention to plagiarize or to not give credit where credit was due.

One source I did use just happens to be on Google Books is Music Fell on Alabama by C. S. Fuqua. This may be found HERE. It was an excellent read, and a major source for this paper. Another great source that got the whole process started was a story that aired on NPR back in September 2003. It discussed how the Muscle Shoals Sound studio was up for sale at the time, and had some great interviews that talked about the history of the recording industry here. That story can be heard HERE.

I hope you enjoy this series, and I hope it opens your eyes to the fact that there was more that happened here than what you've been told your entire life growing up.


And so now I present to you

-The Sound of the Shoals-

Please feel free to discuss any interesting stories you know below in the comments.

Thanks!

Joshua B. Pettus
President/Broker
Home Grown Real Estate
jbpettus@gmail.com
256.541.0491
http://www.homegrownrealestate.net/
http://homegrownrealestate.blogspot.com/

and introducing the all-new http://www.northalabamahomeblog.com/


Wednesday, November 4, 2009

Intro to Home Grown Real Estate - Who Are We?

Here is a video introducing our company:

I hope to be able to do more video blogs here and will post them as I make them. Let me know what you think! Thanks!

Joshua B. Pettus

President/Broker

Home Grown Real Estate

http://www.homegrownrealestate.net

jbpettus@gmail.com

256.764.5458

Sunday, September 27, 2009

Real Estate Competition Contraceptives and Why They're Bad for Business


The other day I posted on a friend's Facebook page that he ought to think about a career in real estate. He has seen excellent success in his current position, and I felt as though real estate sales might be a great fit for him and his personality. A few minutes later, another realtor friend of his chimed in and stated that there are already too many real estate agents out there... likely to save her from having to compete with one more agent out there. Sometimes within the culture of real estate agents, there exists a thought that competition in the market is bad, and so they'll try to scare anyone they can away from becoming their competition by various methods. Agents do this in several ways, but always with the same end... to limit the threat of competition. Sometimes its done by high entry fees to Multiple Listing Services or Boards of Realtors, or by limiting who has access to the properties in the area, or by snide remarks or scare tactics such as the aforementioned individual used on my friend. These are what my dad has termed "competition contraceptives." And of course, that means exactly what you think it means. Anything that is meant to stifle the growth of competition in the market.

I wish I could change that mentality. Competition in and of itself is actually a good thing, for both the consumer and the agent. Competition in the market weeds out manipulative and monopolistic companies and agents. Competition becomes the breeding ground for innovation and better service. Competition can create solutions to market problems, and competition can help get us out of the slump we are currently in today. I'm convinced that competition makes us strive to be better.

The rest of my blog post today will simply be a list of gripes of things I've personally seen in the Shoals area and throughout North Alabama, why they are bad for business, and what solutions (if any) I would recommend.

Competition Contraceptive #1
Marking Your Territory and Locking Others Out

I started selling real estate in Huntsville, Alabama. Their MLS, known as the North Alabama Multiple Listing Service, provides real estate agents access to properties across all of North Alabama.... all of North Alabama except the Shoals area. Cooperating Boards of Realtors in the NALMLS are Athens Limestone, Etowah/Cherokee, Huntsville Metro, Jackson County, Marshall County, and Morgan County. The Shoals Area Association of Realtors has their own MLS system, found at SearchtheShoals.com. A couple of years ago, the Shoals area decided to use the same MLS system, however declined to participate as a cooperating association with the NALMLS. Around this same time, murmurings of BRAC began to circle around, which was supposed to bring thousands of high paying jobs to North Alabama. Our local governments in the Shoals began to spend several loads of money advertising the area to potential BRAC move-ins. Many people make the commute from the Shoals to Huntsville everyday, so an overflow of move-ins to the Shoals seemed likely. The problem? We didn't really see any influx. Most BRAC move-ins seem to use real estate agents from the Huntsville area in order to help find houses to buy. Unfortunately for us over here in the Shoals, none of those Realtors have access to our houses here. That means that the Shoals isn't even being considered as an option to folks coming into the area. A potential homebuyer might have stumbled across homes in the Shoals that they may have liked while searching on the MLS, but under our current setup, that is highly unlikely. Many agents here would prefer to keep it that way in order to protect their interest in the local real estate market. However, in doing this, we may have missed out on a great opportunity to rejuvenate the real estate market of the Shoals with folks that could have been brought in through BRAC.

Competition Contraceptive #2
High Cost Barriers to Entry

A few weeks ago, I received a lead from my Facebook page of an individual who wanted me to sell his home in Cullman, Alabama. As a hungry real estate agent, I was excited to respond to the lead and go sell the house. After a little bit of research I found that the NALMLS (from Huntsville) had a few homes in Cullman, but I quickly realized that the real estate agents there must be using a different system. I called their local board of Realtors and found out that Cullman County has their own MLS system. Not only do they have their own MLS, but they also charged around $1500 to join it. They also charge another $250/quarter to maintain membership, plus you have to buy a high tech lockbox and key set that costs $500 just to get access to their houses. After you add all that up, there was no possible way I could've made profit selling that one house. Thus, I was forced to decline this individual's business. I guess I did exactly what the local agents wanted me to do... I had to give it up, which meant that one of their local Realtors would get the business. That's great for them, but being holed-up like pre-war Japan didn't do well for the Japanese, and I doubt it will help Cullman County. Knowing there could be competition brought in by outside agents would force those agents there in Cullman County to strive to do better, to find ways to serve their market in greater ways, and to outdo any of those "outsiders" that might come in if they aren't offering enough of what the consumer really wants.

Competition Contraceptive #3
This Is the Way We've Always Done It, So You Can't Do It Any Other Way

Now, that's an innovation killer if I've ever seen one! Unfortunately, there have been many agents that have made a slow transition into the technical age. While many have embraced technology and can handle it like a champ, some have been slow to fully utilize the wonders of the internet, mobile smart phones, and social networking. Sorry to break it to ya, but gone are the days of advertising in the local newspaper and real estate magazines. Who has the money to do that anyway? For $160 or more per page of advertising, it really doesn't make sense to advertise that way anyway. Not only is it expensive, your ad probably shows up on page 82 a month after you've given them an ad. This means that new listings are actually old listings, or they might already have a contract, or a price change. While magazines and newspapers may do well to get your name out there, they're a terrible way to communicate with home buyers and sellers when compared to the internet.

Another issue that comes up all the time is the fact that many pictures of houses on the MLS are TERRIBLE. Not only are many of them not very good, but so many only post one or two pictures. When working with buyers, its so much easier to help them buy a house when they can see all the great features of the house, and read complete information about it. When all the buyers have to go on is a crooked, out of focus picture of the front of the house, they quickly pass it buy for one who looks more appealing. If your house is currently on the market, ask your agent to see the listing. You deserve an agent that will present your home in the best way possible... it could mean that your house actually sells as opposed to sitting on the market for months and months.

Competition Contraceptive #4

Unprofessional Jerkface Attitude

You'll have to ask my wife where the phrase "jerkface" comes from. It's used quite often at my house... mostly aimed at me. :) Working with other agents, you get to meet all different types of people. I've been able to make friends with many different folks, and have been able to create meaningful professional relationships with a lot of them over the past several years. Unfortunately, occasionally you come across a bad egg who is territorial, cranky, diva-like, or downright rude. My brother once tried to call a listing agent to set up an appointment to show one of her listings. After several failed attempts to get in touch with the agent while out showing properties to his clients, he decided to speak with the homeowner to see if they would give them permission to see the house. The homeowner was very kind and happy to let them in, since he was extremely anxious to sell his home. A few hours later, my brother received a phone call from the listing agent, who was very mad. After chewing him out for a few minutes about how he shouldn't have shown the house without her knowing, she finally said, "That's just not kosher, Noble!"...and then hung up the phone. Any normal agent would've been ecstatic that one of their listings was being shown and potential buyers were viewing the house. This agent, in a pathetic attempt to bully my brother, ended up losing the respect of his clients. His phone was on speakerphone mode, and they heard the entire conversation. They could not believe the unprofessionalism shown by this agent. They were so disgusted that they decided right then that they didn't want that house.

It's been my experience that 95% of all real estate agents are wonderful, hard working, honest,upstanding people, and I hope you never have to deal with the 5% that aren't. It's sad that individuals such as these have made it so that many people do not trust real estate agents. Bullying and cattiness only frustrates fellow agents, and will probably make you look dumb in the process.

So, there you have it... do you agree? disagree? Have any more gripes or complaints? Feel free to post your responses here. Good night all!
Joshua B. Pettus
President/Broker
Home Grown Real Estate
256.541.0491
jbpettus@homegrownrealestate.net
http://www.homegrownrealestate.net/

Wednesday, September 16, 2009

Q&A - How To Become a Real Estate Agent


I've been asked this question a lot lately, and I've had to explain the process of how to become a real estate agent several times the last few days. Apparently, lots of people want to know, so I figured that a great blog post would be to explain the entire process.

Q: How do you become a real estate agent?

A: Ok, first off, let's start with the preliminary requirements. You've got to at least meet these requirements before even starting the process:

1. Be a U.S. citizen or lawful permanent resident;
2. Be at least 19 years old;
3. Show proof of bona fide residency in any state in the U.S.;
4. Show proof of high school graduation or GED;
5. Not have been convicted of a felony or a crime involving moral turpitude;
6. Not have had a real estate application or license rejected or revoked in any statewithin the past two years.

If you meet these requirements, the first thing you've got to do is seek out a real estate school. There is a 60-hour pre-license course that you must go through. You can attend this class at any of the various real estate schools throughout Alabama. These classes are offered in either live classes, online, or on video. After you've gone through the course, you must pass the course exam at the end. After passing the exam, you'll receive a certificate of completion and will be able to take the Alabama State Real Estate License Exam. And, yes, you'll actually have to pass the test.

I remember taking the exam. It wasn't quite as bad as I expected. I do remember studying a lot before taking it. You should certainly study as much as you can. Some people don't take it seriously the first time, and miss a passing grade by only a few points. Remember, it costs you money every time you take it, so its worth it to put your best effort in it and pass it the first time.

After passing the license exam, you'll receive a temporary license, and will be able to practice real estate at that point. You'll need to attend a 30-hour post license course within 6 months of receiving your temporary license in order for it to be converted to to permanent status.

Throughout that process, you'll need to find and commit to a real estate company. It may be best to interview a few different brokers in order to find the place where you feel will best serve your interests, and will offer you the support you need. At Home Grown Real Estate, we offer training to all our new agents through mentors who will offer you one-on-one support helping guide you through your first year of working in real estate.

There are also other things you'll need to consider when looking to be a licensed real estate agent. In order to work with most companies, you'll need to join the local Board of Realtors, along with the local Multiple Listing Service (MLS), which will allow you access to all of the property listings in your area.

After all is said and done, you should expect to spend around $1000 to get started and going in the real estate business. You should also have money set aside for advertising, signs, a camera, measuring tape, flashlight, and any other additional expenses or equipment you might need along the way.

You should remember that being a real estate agent is really like starting your own company. While you will work under a broker at a company, you will be considered an independent contractor. This, in and of itself, has many benefits, including tax benefits, the ability to set your own schedule, to handle your own advertising and marketing, to choose what you specialize in and how you run your business. You can work full-time or part-time. As long as you stay within the confines of the law, and follow the broad guidelines of your own broker, you can pretty much do what you want with your business. It can be a very rewarding career move that gives you opportunities to help other people manage their most valuable assets.

If you have any questions, please feel free to email me at jbpettus@gmail.com or call me at 256.541.0491.

Joshua B. Pettus
President/Broker
Home Grown Real Estate
256.541.0491

Wednesday, September 2, 2009

Press Release: New Broker at Home Grown Real Estate



The following press release will be printed in a coming edition of the Courier Journal. We're excited about this news! This change was planned from the beginning, and means that we've grown to a point where we needed to do this. Thanks to all who have worked with us this past year and have helped us get to where we are today!


Press Release:
Home Grown Real Estate has announced that Joshua Pettus will be the company's new broker. Joshua has been working in real estate for over five years. He has extensive experience working with all types of real estate buyers and sellers in North Alabama and is an active real estate blogger. Joshua is also an experienced Construction Sales Consultant and helps property owners build on their existing lots or remodel their current homes. Home Grown Real Estate is an innovative and locally owned real estate company in the Shoals that works alongside the construction and remodeling company, Harmony Building. Noble Pettus, former broker of Home Grown Real Estate, has decided to step down in order to focus solely on his position as President of Harmony Building, where demand for construction and remodeling projects has increased exponentially.
Thanks to all!
Joshua B. Pettus
President/Broker
Home Grown Real Estate
256.541.0491

Thursday, August 27, 2009

BRAND NEW LISTING - 134 Creekside Dr. Florence, AL

Just thought I'd let you all know of our latest project that we just finished working on, 134 Creekside Drive in Florence, Alabama. It has 2239 square feet, 3 Bedrooms, 3 baths, priced to sell at $173,500. Instead of blabbing about it, I'm just going to upload the pictures and a link to the listing. Let us know what you think!






































To see the full listing and the rest of the 23 photos, click the link below:
http://searchtheshoals.net/MuscleShoalsReports/ListitLib/report_builder.aspx



Joshua B. Pettus
President/Associate Broker
Home Grown Real Estate
256.541.0491
jbpettus@gmail.com
http://www.homegrownrealestate.net/

Tuesday, August 25, 2009

Q&A - Neighbor's Fence on My Property


Debbie from Green Hill asks:
"Joshua, that's a great idea - sharing your knowledge with all of us. I do have a question. Twenty years ago we had our land surveyed before we built on it and one corner of our land has an ancient barbed wire fence that belongs to our neighbors. I have heard that an existing fence line can be used to take possession of that land. They are all nice people and have been family friends forever, but eventually it will be their grandkids or great-grandkids dealing with ours.. Is there a polite way to get them to take the fence down. It hasn't been used at all since before we moved here. I don't want to cause any problems with our neighbors. Thanks for any help you can give me."

This is a great question, and one that comes up more often than many people realize. The law that you are referring to is what is known as "adverse possession" and dates back to medieval England. Let me give you a quick definition of what adverse possession is, and then let's talk about how to deal with it.

Wikipedia defines adverse possession as, "the process by which title to another's real property is acquired without compensation, by holding the property in a manner that conflicts with the true owner's rights for a specified period."¹ According to Alabama Common Law, an individual may claim ownership of a property after 20 years of continuous, open, and notorious use of the property. In Alabama Code §6-5-200, you may acquire ownership of property after 10 years of possession if you also have some sort of recorded deed, if you've had the taxes listed in your name for ten years, or if you've inherited property from someone who has done those things for 10 years.

Why is this law in place? Basically, it protects your property rights from being taken away from some "long, lost heir" of someone who owned your property before you. Anyone could come to you and claim that you are living on their great-great grandfather's land from years ago, and they are the true owner of that land.

There are certain requirements to be able to claim adverse possession. You can't be sneaky about your possession. It has to be open and hostile. That means that you have to use it as if its your own, and that its obvious to the public that you are in possession of it. Putting up fences, planting a garden, clearing the land, or building a house are all ways this can be shown. It also has to be continuous. In order for a person to claim adverse possession, it also has to be brought before a judge for them to receive title to that property.

Let me tell you a story first, and then I'll talk a little more about your specific situation and how best to resolve it. My great grandparents bought the farm that I grew up on in the early 1900's. That land has literally been in my family for over a hundred years. A few years ago, my dad was looking over the property boundaries of our family farm and realized that there was a little over an acre of land that we have used, cultivated, and farmed for over a hundred years, that in reality is owned by the man who owns the land next to us. No one ever noticed the mistake before, and it had been this way for many, many years. My father could have gone to a judge here in Lauderdale County, claimed adverse possession, and could have rightfully received title to this land. He knew, however, that unless he repaired the mistake, his children would have to deal with the mess of what to do with the land. So, instead of claiming adverse possession, he called up the neighbor, told him about the mistake, and arranged a deal with him to pay for the land and thereby receive a clean and clear title of the parcel in question. A happy neighbor was worth more to him than the price he paid for the land.

Some neighbors aren't always so nice. Hopefully in your situation, they will be helpful and understanding of the problem. My advice is that this is best handled now, while you have a good relationship with the neighbors. If it were me in this situation, I would approach them, tell them (nicely, of course) about your concern, and how you would like to work out the problem now so that future generations will be able to avoid conflict. I would get a new survey done. You might ask them if they would be willing to split the cost of the survey, and mutually agree that both sides will accept the surveyor's lines. (This could save potential conflict if they try to claim that you hired the surveyor and that you had him fudge the property lines in your favor.)

Next, I would speak with them to see what both of you are willing to do to resolve the problem. Since the fence is old, they may be OK with taking it down. If you are OK with the fence staying on your property, you might speak with an attorney about drawing up an agreement that states that you both understand and recognize that their fence is on your property, and that you give them permission to keep it there. If you give them written permission, then they cannot claim adverse possession. Keep in mind to always use kindness and understanding throughout the entire process. You have to remember that you're going to be their neighbors for a long time, and conflicts like these can make or break a friendship.

Since I am not an attorney, I obviously can't give you any legal advice. It is always wise to consult an attorney first before taking any action.

If you have any questions, please feel free to contact me by emailing me at jbpettus@gmail.com or you may leave a comment here at our blog, or you may also contact us through Facebook.

Thanks!

Joshua B. Pettus

President/Associate Broker

Home Grown Real Estate

256.541.0491

jbpettus@gmail.com

http://www.homegrownrealestate.net/




Monday, August 24, 2009

What Do You Want To Know About Real Estate?


I've been thinking about my blog and how to make it better. For the past several months I have chattered away about various topics that I find interesting personally, however I haven't really made this a good place for feedback, comments, suggestions, or interaction. So, I pose a question to you all out there.


What Do You Want To Know About Real Estate?


Feel free to hit me with the hard questions. It can be about real estate law, contracts, negotiation, sales numbers, local trends, hot spots for real estate in our area... pretty much anything you want to learn. I'm open to it all. I'll try to take your questions and then turn them into blog entries. If I don't know the answer to some of them, I'll either make one up that sounds believable, or I'll find someone who knows. I'm interested to see where this takes us.


You can either submit your suggestions in the comments below this post, or you may email them to me, or you can even post them up on our Facebook page.


Thanks everyone for your participation.


Joshua B. Pettus

Home Grown Real Estate

President/Associate Broker




Monday, August 17, 2009

Shoals Area Real Estate Statistics for 2007-2009

Here's a little report that very few people actually get to see... its the sales and inventory history of the entire Shoals Area MLS. It is only viewable to real estate company brokers, but ought to be public knowledge. Thought you guys might find this interesting! Yes, we have been affected by the economic downturn, but things are still moving along nicely. No need to put away your For Sale signs. Hang in there, and we'll make it!
(Click for larger image.)
When I get a chance, I'll post Huntsville's statistics!
Joshua B. Pettus
President/Associate Broker
Home Grown Real Estate
256.541.0491

Wednesday, August 12, 2009

Special Limited Time Offer - Bundle Our Services and SAVE!!!

Hmm... where have I heard that before?
Hey guys! The summer is winding down, and even though it doesn't feel like it yet, Fall is fast approaching. We've had a great summer here at Home Grown Real Estate, and it seems like the market is just getting better and better! In order to keep some of that momentum going, we're offering everyone a special deal!!!

So here goes... listen up to all those who need to sell some property, or know someone who does!

We're offering a HUGE reduction in our commission rate to those who use us to both make repairs and have us sell their home, too! You know there are probably things you need to have done anyway. Let us do it, and it will get you a MASSIVE reduction in the cost of commission. We are willing to go down from our regular commission rate by 1% of the sales price of your home. That could potentially save you thousands of dollars! Where most agents are charging 6% of the sales price, if you have us come and make some repairs, you'll only pay 5%! Not only that, but our repairs will ensure that you have a house that is definitely ready to be on the market, and will stand out from the rest!

Sounds like a Win-Win deal to me! Don't forget to mention this blog post in order to take advantage of the special offer! Tell your friends!!!

Joshua B. Pettus
President/Associate Broker
Home Grown Real Estate

Monday, August 10, 2009

Why Choose to Be Home Grown? Part 4


Coming from a family of entrepreneurs, I've seen what it takes to start and maintain a successful business. I remember my dad waking up early and coming home late most every day just to make sure everything in his company was as it should be. There were stressful times, but thankfully there were also many happy times as well. Becoming a real estate agent is exactly like starting up your own business. Even though you'll work under a broker, you are President and CEO of your own little business. You'll also be the accountant, the marketing guru, the salesperson, the graphics designer, the manager, the secretary, and the legal counsel. You'll have to somehow do it all. Of course, you'll have the help of a broker once you get started, but many times brokers are busy trying to solve other agents' problems, and may not always have the time to be one-on-one with you training you how to get your new career started.


At Home Grown Real Estate, we've come up with a unique idea... a Mentor program! As you'll read from the following paragraphs taken from our Recruiting Packet, you'll be able to see how this can be a lifesaver for the new agent, and a financial help to the agent who brought them on board to the company. Hope you enjoy!


New Agents


Being a new agent can be a frightening experience. The training received with the 60-Hour license course is excellent for passing the real estate license exam but does very little in preparing you to actually succeed with a career in real estate sales. For most of us, starting out was a lot like being hired in as a professional basketball player for the NBA, after reading the rule book, but never playing the game, never practicing, and never watching anyone play. An estimated 40-80% of all first year real estate agents drop out of the business. Only 10% of all agents who survive to their third year actually make it to their fourth. It’s no wonder! Most real estate firms toss their agents into the game without giving them any sort of specialized training or education. They were basically set up to fail before they even got started.
At Home Grown Real Estate, we have a better idea. We believe that we are all better off if everyone is successful. First of all, our commission structure is set up to give incentive to our agents to go out and recruit others. If those agents are successful, then the recruiting agent makes some extra cash! So, automatically there is a desire among all of us that everyone succeeds in real estate. Also, as a new agent, the agent who recruits you to the company will become your mentor. They will work closely with you, help you learn how to fill out the paperwork, how to set up your advertising, how to best find clients, etc. You will start out having someone there who will help you get your business started the right way. If you’re serious about your success as an agent, you owe it to yourself to have someone there at your side that can help you every step of the way.


The mentor program lasts for a year. You may stay with it longer if you and your mentor agree. While on the mentor program, you will receive 65% of your commission, the company will receive 30%, and the mentor will receive 5%. This gives the mentor an added bonus for helping you be successful along the way.
If you'd like more info on our new agent program or want to come to work with us, please email us at homegrownrealestate@gmail.com .
Joshua B. Pettus
President/Associate Broker
Home Grown Real Estate
256.541.0491

Thursday, August 6, 2009

Why Choose To Be Home Grown? Part 3


Continuing from my blog posts from the past couple of days, today I thought I'd talk about another value that we feel is important here at Home Grown Real Estate... Innovation. I remember my old band director in high school used to tell us, if you're not moving forward, you're moving backwards. He used to say that making music is like riding a bicycle up hill. While you are pedaling, you're moving forward, but if you ever stop, you immediately begin to go back downhill. I think real estate is the same way. We have seen in recent times how markets shift and how paradigms have changed in a very short amount of time. Ideas and tactics that were highly successful two years ago no longer work.
When most people think of innovation, they think of innovation in technology. It seems to be the big thing these days to just buy a gadget or gizmo that does this or that, and does it faster and easier than before, and then they brag to the public that they are innovative. If you're going to say you're different, I believe you've got to actually be different. After reading the book Blue Ocean Strategy (you can find my thoughts and ideas on that book here: http://homegrownrealestate.blogspot.com/2009_02_01_archive.html ), I came to realize that very little has changed in the world of real estate companies. I began to think about ways to offer more services to my clients at better prices than my competitors. The logical thing to me seemed to play off of our strengths. We are good at fixing up houses, so we decided to offer that service alongside our real estate services. You have no idea how many opportunities this has given us just by offering remodeling or repair services. Its so easy to say, "I'd be glad to get you a price to have that repaired." So far I've never had anyone say no. This is just one of the ways I feel that we will offer valuable services to the public, and give our agents another way to earn money.
I could ramble on and on, but I'll save you from all of that. Needless to say, I think we have something significant here. I'll go ahead and paste below the part of our Recruiting Packet that describes how we want to create a culture of innovation.
· Value # 3 - We are Innovative.

At Home Grown Real Estate, we believe that to stay afloat in the real estate market of today, you have to be willing and able to adapt, improve, and constantly be looking for new ideas to serve our clients and customers. We are always looking for new ways to connect with our clients using traditional advertising, email, texting, blogs, or even social networking websites. We believe that technology should enhance our abilities, not replace them. Also, as an agent with our company, you will also work with our sister company, Harmony Building and Construction, as a Construction Sales Consultant. As you work with clients, you will have the ability to offer construction service-- from small repairs, to remodeling, to home building. You will receive commission for each of these sales you make and can use this as an additional source of income. We understand that the more services you can provide, the better off you’ll be in the market place. This also allows you to be more negotiable with pricing and still be able to remain profitable.

You’ll also be able to participate in our commission share program that will allow you to help recruit fellow agents to the company. Each time one of your recruits makes a sale, you’ll receive a percentage of the company’s portion of their commission checks. Also, if you recruit a brand new agent, you’ll have the opportunity to serve as a designated mentor for that individual. As a mentor, you will be able to help them get started and keep them motivated so that they can become a successful agent, as well. Of course, you will receive extra compensation for helping out as a mentor.
Joshua B. Pettus
President/Associate Broker
Home Grown Real Estate
256.541.0491
JBPettus@gmail.com
http://www.homegrownrealestate.net/

Wednesday, August 5, 2009

Why Choose to be Home Grown - Part 2

In connection with my post from yesterday, I'll continue to include portions from the Recruiting Packet I just recently put together for new agents coming on board. Yesterday I touched on the fact that we are local people running a local business. Today I wanted to talk about the most important aspect of being in business... being honorable. Those who know me personally already know that I am a religious person. I know and understand the value of honor. Much of the world, however doesn't. And isn't that sad? Many of you know that I spent 2 years in Argentina volunteering as a missionary. I saw some very humble people and learned many important things about life and the value of living it right. Unfortunately, much of the world doesn't believe that anymore. I think that too many of us have become selfish and greedy, and have forgotten that you can get farther with the truth than you can a lie. I volunteer as an Assistant Scoutmaster of one of our local Boy Scout troops. Before earning the rank of an Eagle Scout, I had to know and live the Scout Law that says you must be TRUSTWORTHY, LOYAL, HELPUL, FRIENDLY, COURTEOUS, KIND, OBEDIENT, CHEERFUL, THRIFTY, BRAVE, CLEAN, and REVERENT. What a different world this would be if everyone lived by that code! The following was directly copied and pasted from our company Recruiting Packet.
Home Grown Real Estate Value #2
- We Are Honorable
Here at Home Grown Real Estate, not only are we local folks, but we also appreciate the good, strong moral values that our Southern heritage has taught us. We take pride in a hard, honest job well done. We believe in the value of treating others with kindness and respect. We believe that a person’s honor and dignity are constantly at stake, and we should never do anything that would embarrass our communities, our company, our family, or ourselves.
Tomorrow... On to #3! We Are Innovative! Stay Tuned!
Joshua B. Pettus
President/Associate Broker
Home Grown Real Estate
256.541.0491

Tuesday, August 4, 2009

Why Choose to Be Home Grown?




The other day I began putting together a recruiting packet that we will give to those agents who are looking at joining us here at Home Grown Real Estate. Its been a good exercise for me. It has given me a chance to sit down and figure out what our values are in our company. Even though many in the area already know us and have been very pleased with the services we provide, I felt it necessary to put those things down on paper so that those considering working with us will know exactly where we stand on certain things. For the next few blog posts, I'll be posting some of those ideas that I wrote out. These will be directly copied and pasted from our Recruiting Packet document.

Home Grown Real Estate Value #1:
· We are Local.
One of the best things about real estate sales is that it is a local job. You know your hometown better than anyone else. You know the people, the back roads, the best places to eat, the best events, the culture, the history…everything! You love being home, and you can appreciate being able to live exactly where you want, how you want, and with those you want to live. One of the most exciting aspects of real estate sales is being able to present your hometown to someone from far away, and be able to instill in them an appreciation for the unique things that add value to where you live. Whether you are brand new to real estate, or have been selling property for as long as it’s been here, you know that you are only as good as the knowledge you have and are able to convey. The words “home grown” are an old southern phrase that means we are born and raised right here. We know our area well because we live here in North Alabama and are excited to share all the great things about it with other people.

Tomorrow is #2-- We Are Honorable. Stay Tuned...
Part #2 is found here:

Wednesday, July 22, 2009

Ethics, Housing Bubbles, and Dishonest Folks


Yesterday, I spent the majority of my day at an orientation meeting for new members of the Shoals Area Association of Realtors. Most of those there in the meeting with me were new real estate agents, and many of whom had never even sold a property yet. I felt a little out of place. I'm in my fifth year of real estate sales, have sold many properties, and have even taken the time to go get my Broker's license. Since I am still relatively new as an agent here in the Shoals area, I had to attend the meeting. It was a nice refresher course on the National Association of REALTORS Code of Ethics. I didn't learn anything new really, but I was reminded of things that I have experienced lately where Code of Ethics training comes into play. I'm glad they teach that stuff. Believe it or not, we live in an imperfect world that is full of imperfect people. People make mistakes, and then there are some out there that will lie, cheat and steal their way to the top. As we've spent many hours planning and preparing ourselves to take in new agents in the future, I think that honesty, integrity, and traditional Christian values are extremely important in this business. I can see where it would be easy to let dollar signs go to your head and take advantage of people solely for financial gain. No paycheck is worth the price of guilt.


One of the "big ideas" I have for our company is to one day incorporate Character Training into our real estate education classes. There are far too many snakes out there willing to prey on the gullible or inattentive. Back when mortgage companies were approving people for outrageous amounts of loan money, I remember warning my clients about this on many occasions. I told them that they were going to be approved for a much larger amount than they could really afford, but that they should know exactly how much of a down payment they can make, how much of a monthly payment they can afford, and know how long they want to pay on the house, and should always STICK TO THE PLAN! Some of my clients were tempted to look at houses that were out of their price range, and so sometimes I would have to give them a reality check, and remind them of what they really want, what they really need, and what they really can afford. Many agents didn't do this with their clients, and so people unwisely bought more house than they could afford. Because of this, our country's entire economy has slipped because of it. There were many real estate agents and mortgage brokers who were either outright dishonest or overly "creative" with their financing that led to a huge housing bubble, which now we know has burst leaving the rest of us to deal with the mess.
Knowing all of this, I am really nervous about starting the recruiting process. I know there are good agents out there, but the thought of getting a dud that could tarnish my company's image terrifies me. I want people to be able to trust our company's agents and know that they are looking out for what is truly in the best interest for the client, and not the agent's pocketbook.
Anyone out there know of someone who shares these values? Send them my way, because I would GLADLY work side by side with them.

Joshua B. Pettus
President/Associate Broker
Home Grown Real Estate
256.541.0491




Monday, July 20, 2009

Newest Listing! - 304 Phillips Dr. Killen, AL 35645 - $97,500


So, you may be wondering what the Pettus boys have been up to lately. Well, even if you haven't, here's an update! Our sister company, Harmony Building and Construction, has just finished the remodeling on a great house in good old Green Hill, Alabama. This great house is located on Phillips Drive, just minutes away from Rogers High School. This great house got a bit of a facelift on the inside, and a new roof on the outside. Paint, carpet, laminate hardwood... the works! It has 1,636 square feet, 3 nice sized bedrooms, and two full baths. There's also a gigantic detached 2 car garage/workshop that will come in handy for weekend projects, storage space, and as a get-away spot to tinker around in. The house sits on a large 0.77 acre lot, and will provide you with country living with a nice, friendly neighborhood.
Make sure you click the included link to see all the photos and to see the full listing information.
Joshua B. Pettus
President/Associate Broker
Home Grown Real Estate
256.541.0491

Tuesday, June 16, 2009

PRICE REDUCTIONS!!!!!

The summer is heating up, and the real estate market has been picking up quite a bit lately. We've got several properties in the pipeline to close soon, and we've got prospects on a few more. Houses that had been on the market for months are suddenly disappearing, and it seems as though things are slowly normalizing. With that in mind we decided that we better sell the few remaining properties we have left while conditions are still favorable. That's why you'll see that that we've reduced prices on 2 of our properties. We're looking to sell them both and move on to new projects, that's why we've decided to lower them.

First up its 103 Harris Drive, Florence AL - Reduced to $239,000!
Photobucket
As you can probably tell from the photo, this picture was taken back when the weather was a bit colder out. This means we've had it for too long. Its a great house with TONS of space and TONS of luxury! We completely remodeled this place, too! It also comes with a HUGE lot in one of Florence's most sought after neighborhoods, Kendale Gardens, which is close to Shoals Creek, recreation areas, schools, and shopping. Bring us an offer on it!
http://www.searchtheshoals.net/MuscleShoalsReports/ListitLib/report_builder.aspx?report=public_full_prop1&mls_acct=1366584&footer=5150505350&header=5150505350&maillog_id=2231270994


The other house is one that I actually live in and put on the market not long ago.
15 Oakview Circle, Killen, AL - REDUCED TO $141,000
Photobucket

Many of you may not know, but my wife is currently 8 months pregnant. I had someone tell me the other day that we were CRAZY for trying to sell our house while she is pregnant. Actually, my wife is all for it, and is excited to find another place to go. Unfortunately, with the little one coming, we've decided that the best thing for us would be to downsize our house and our house payment a little bit so that we can stick to our financial plans. Fortunately for you, our haste to move has forced us to lower the price another $4,000! That means that we're probably a good $10,000 less than market value. Great price for a house fit for a large family! Come and check it out and see for yourself!
http://searchtheshoals.net/MuscleShoalsReports/ListitLib/show_report.aspx?ID=1901330744

Joshua B. Pettus
President/Associate Broker
Home Grown Real Estate
256.541.0491
jbpettus@gmail.com
http://www.homegrownrealestate.net

Thursday, May 21, 2009

Virtual Video Tour of 15 Oakview Circle Killen AL

Come see what made my family say this house feels like home!
For Full Listing and Photos: http://searchtheshoals.net/MuscleShoalsReports/ListitLib/show_report.aspx?ID=1901330744
Joshua B. Pettus
President/Associate Broker
Home Grown Real Estate
256.541.0491
jbpettus@gmail.com
http://www.homegrownrealestate.net/

NEW LISTING - 15 Oakview Circle Killen AL

Its official! Our newest listing, 15 Oakview Circle is now on the market and up for sale! Catch this great house before it gets sold! It features 2,300 sq. ft. of living space, three gigantic bedrooms, and 2 full baths. It has a nice sized den and a living room with a fireplace. Kitchen is large enough to feed a small army with lots of cabinet and countertop space, and plenty of room for a large kitchen table. The backyard has a covered patio, garden space, and a nice workshop big enough for your mower, tools, and workspace. All of this, combined with the fact that its priced thousands less than comparable properties int he area, makes 15 Oakview Circle one of the most desirable properties in the Shoals Area. Check it out before its too late!http://searchtheshoals.net/MuscleShoalsReports/ListitLib/show_report.aspx?ID=1901330744

Virtual Video Tour Coming Soon!

Joshua B. Pettus
President/Associate Broker
Home Grown Real Estate
256.541.0491
jbpettus@gmail.com
http://www.homegrownrealestate.net

Friday, May 15, 2009

New Listing Coming Soon - 15 Oakview Circle, Killen AL

Photobucket

Coming soon... 15 Oakview Circle, Killen, AL - 2300 sq. ft. 3 Huge Bedrooms, 2 Baths, Great living space, and plenty of privacy. $145,000

Catch it before it hits the market! 10 minutes to Florence, 45-50 minutes to Huntsville/Madison. If your interested, let me know and I can send more pics.


Joshua B. Pettus
President/Associate Broker
Home Grown Real Estate
(256)541-0491
jbpettus@homegrownrealestate.net

Wednesday, April 29, 2009

House Selling Boot Camp 1 - Introduction




So, you think you and your house have got what it takes to sell in our market today? Have no fear... you are about to embark on a journey that will get you pumped and ready to go find some buyers. It may take a little time, and may take a little more work on your part as a seller, but here at Home Grown Real Estate, failure is unacceptable. You're going to need a some guidance and its going to take some sweat, but follow our lead and we promise you it will lead you to victory (i.e. sell your house).


For the next few blog entries, I'll be sharing with you the basics of selling your home in a slower market. We're going to whip you and your house into shape and make sure you are ready, willing, and recession proof. Today, we must pay close attention to each and every detail or your home could sit without a buyer for months and months. So tune in periodically to find some essential information. The best way to keep up is to either follow the blog here on Blogger, or to click the Subscribe button at the top. You can use that to send it to your RSS feed reader and conveniently follow along with each post.


Home Grown Real Estate's Home Selling Boot Camp motto:
"No Sissies Aloud"





Joshua Pettus
President/Associate Broker
http://www.homegrownrealestate.net/
jbpettus@homegrownrealestate.net



Monday, April 27, 2009

Real Estate Penny-Wise and Pound Foolish


Down here in the south, we take great pride in our words. My father is no exception. He has a knack for coming up with interesting sayings. I don't know if he comes up with them on his own, or if he has a book somewhere that he periodically refers to just to keep us entertained. He has funny sayings for just about any situation, all of which are very colorful and funny. All of my siblings love to quote the one's that are the funniest and most risque. When we bought frivolous things we were "shoving money up a wild hog's end". When something is turning out to be almost impossible, its like "pushing a string". When we have gotten into deals that are going sour on us, he says that we should "forget about trying to get cheese and just get out of the trap."


I was listening to Dave Ramsey the other day on the radio. He was speaking to a caller who was worried about her father's will, which had been prepared by a discount attorney service place in Florida. Basically her dad wanted to get his will done for the cheapest amount possible. With their cheapest Last Will and Testament package, they would write exactly what you wanted to put in there as you told it to them, but would not advise you or check it to make sure that it was done legally. Her concern was that her father's assets added up to over $500,000, and she didn't know if what he had done was OK, or if she needed to do something about it. Dave's a southern guy, and so he unleashed a whole bunch of southern sayings as to what her father was doing. The most memorable was that he was being "penny-wise, but pound foolish." In other words, while trying to get it done as cheap as possible, he was neglecting the fact that there was a half million dollars worth of accumulated assets at stake. Upon his death, the family would have to spend thousands of dollars in legal fees just to get the problem solved. His advice was that when you're dealing with that much money, it is never good to go cheap. Discount services such as attorneys or real estate brokers may seem enticing, but when there are hundreds of thousands of dollars at stake, penny-wise but pound foolish definitely isn't the way to go.


There are many different types of discount real estate companies out there, with many different services that are offered. Most use an "a la carte" method of pricing where you choose from a menu the services you want, and then you pay the listed price for each individual service. What a lot of people don't realize is that you pay for this up front. That means they've already been paid whether your house sells or not. The advantage of selecting an agent that charges a commission based upon the final sales price of the house is that there is an immediate incentive to not only sell it, but to sell it for the highest price possible. So, if I don't sell your house, I don't eat. There's a lot more incentive there for me to sell it than someone who has already gotten their paycheck.


Also, there are some out there that will charge you a very low commission fee, but then you will be the one to handle all the showings and hold open houses. Most normal people don't have time to follow up with folks, arrange appointments, and even if they did, there are many laws about what one should and should not say to a buyer that could possibly get you into trouble. Some mistakes could cost you a potential buyer, and some mistakes could get you into hot water with the Federal Government.


Here are a few common myths for you to consider if you're thinking about going cheap:


Myth #1 - I can save a bunch of money if I try to sell my home For Sale By Owner.

The average For Sale By Owner selling price is 15.4% less than the average real estate agent assisted transaction sales price. Here in North Alabama, a house listed through a real estate agent sells on average for 94%-98% of the listing price. The average sales price for a FSBO is $163,000 compared with $189,000 for agent assisted sales. You may not like the idea of paying a real estate commission, but if it can help get you $26,000 more for your house, it is definitely worth the money. It may seem like a good idea to sell your house yourself, but it can easily and quickly get you in over your head. Google doesn't give real estate licenses, and finding a couple of articles there won't teach you everything you need to know about selling a house.


Myth #2 - A Discount Real Estate Company will work just as hard to get me the highest price on the sale of my home as a Full Services Broker.

A discount real estate service is competing with PRICE, not QUALITY. The discount broker is able to charge less because they do less. In other words, they want to get your home sold as quickly as possible, regardless of the price, and then move on to the next deal. How do the do less? Many expect their clients to handle all the showings, to hold open houses, while they are able to sit back and collect a commission check. So in the end, you do all the work, your house sells for less money, and the Discount Broker collects a paycheck. Doesn't sound like a very good deal to me.


I know one family who listed their house with a discount real estate company, and it sat empty with no showings, no advertising, little representation, and they had already paid this agent to sell their house. The best offer they brought to them was an owner financing contract for thousands less than what they were asking. Because of their dire situation with the property, the seller was forced to take the offer. After over a year and a half on the market, being forced to accept much less than what was asked, and only able to receive very little money down, this seller received 3 payments out of the 12 months they lived there. Obviously, this seller got exactly what he paid for. He was left to his own with no agent or advocate on his side. The seller had wasted his money on a commission hardly earned, didn't get what was expected, and instead of saving money, it ended up costing him a lot.


Myth #3 - All I need is a broker who will put my listing on the local MLS, and my house will sell.

Real estate sales is all about marketing. Its about getting your house's information in front of the right person. Its true, the local MLS is a vital tool that real estate agents and consumers can use to sell your property. It is not, however, the only tool. The real estate business is a people business. People have emotions and react according to those, not necessarily to raw data that is uploaded to the Internet. If your agent shows your house to a buyer, but your agent was rude or was perceived to be untrustworthy, you better believe that this potential buyer will not be buying your house. If a potential buyer is looking at pictures of possible houses, and your house's listing has a terrible photo, you can bet that your potential buyer is going to quickly click over to the next listing, ignoring yours altogether. It only takes one mistake to turn off a buyer.


Also, these days you would be foolish to think that buyers only go to the local MLS searching for property. Many buyers are from out of town, and may have no clue how to get access to the property listings on the local MLS. My listings appear on the local MLS, Realtor.com, http://www.homegrownrealestate.net/, and other real estate websites, and also can be found featured on other websites like Facebook and Twitter.

Hopefully by now you can see that you really do get what you pay for. If you want to pay discount prices, you will definitely get discount service.

Wednesday, April 8, 2009

Dave Ramsey Real Estate Advice

Tuesday, April 7, 2009

Save the Economy, Buy A House

As you all know, real estate sales have been a bit difficult within the past few months. The economy has slowed down a bit, and everyday on the news you hear terrible, fear invoking stories about this bank closing, or that guy losing his job. The news would have you believe that the world is ending. Is it really going to end? Maybe, but probably not anytime soon. What is going on in the real estate markets in North Alabama?

If you want to know the truth, things are actually improving quite a bit. In our market, winter is typically slow, and sales tend to pick up in the spring and summer, only to trail off again in the fall. This is cyclical and happens every year without fail. We are seeing a bit of improvement in real estate sales. While we certainly aren't back up to the numbers we were during the boom times of yesteryear, we aren't doing as bad as mainstream media would like you to believe. Stories of doom and gloom sell newspapers and increase ratings, but that doesn't mean that you shouldn't continue on with your life as normal.

If you've got a steady job, good credit, and money for a down payment, then for you there is no better time to buy than the market that we have right now. Why? Let's look at a few reasons:
  • Have you seen interest rates lately? They're currently in the 4's. That is EXTREMELY low, and who knows where they will be tomorrow. The mortgage on my personal house has a 6.25% interest loan I got back in December 2007, and I was excited my rate was so low.
  • Have you looked at the houses on the market lately? There are many sellers out there who have to sell in order to buy another house. This includes those that have already relocated because of their jobs, and have found it difficult to sell in our current market. Add to that all of the inexpensive foreclosed homes out there, and you have got yourself a bonafide Buyer's Market. If you can't find yourself a deal out there today, you've either got expensive taste, or you ain't looking.
  • The economy is slower than many of us have ever seen. Want to help stimulate the economy? One of the most economy-stimulating things a consumer can do is buy a house. Think of all that goes into housing. You buy a house from someone, that person is then able to buy another house, and then that chain continues from buyer to seller, on and on and on. Then think of all the services, utilities, consumer goods that go into keeping a house up and running. Electricity, furniture, food, clothing, water, lawn mowers, internet service providers, etc. Just one person buying a house can stimulate the economy many times over when you think of how many families will be affected in that home buying chain you've started.
  • "If you build it..." You've heard that before, right? Building a house includes all of the economy stimulation of normal home ownership and then multiplies it substantially. Think of all the people who you will help keep employed if you build a house. The plumbers, the builders, the carpenters (no, not Karen), the surveyors, electricians, and the list goes on and on.

So, there you have it. Want to really save the world? Buy a house. Want to REALLY save it? Build one.

Home Grown Real Estate: Helping You Save the World. Buy, Sell, Remodel, or Build with us today!

Tuesday, March 31, 2009

Website is Up and Running!

Today, I would like to introduce to you our brand new website:








http://www.homegrownrealestate.net/


And yes, I did it myself. I worked hard on it, too. I think that for being a complete inexperienced beginner at building websites, it turned out rather nicely. I did have a quote for a website that was going to end up costing us somewhere in the neighborhood of $13,000, but I did this one for less than $1,000... and that is with paying myself hourly to build it! There are still a couple of bugs to work out (my forms still don't work), but for now it is functional enough for us to send out to the public!

Some of the highlights are that you'll find links to all of our other locations on the web at the bottom of every page, including Facebook, Twitter, and this blog! You'll also find some interesting information for buyers and sellers of real estate to consider... all written from the perspective of our current market situation. Also, you'll see before and after pictures of our previous construction jobs...some of which are pretty impressive when you see the changes that we did. And finally, you'll find information exclusively for Real estate agents looking for a new and exciting place to hang their license. It's got a lot of stuff there! So, go on and take a look around, and tell me what you think!

Joshua Pettus
President, Associate Broker, and Web Master Extraordinaire
Home Grown Real Estate

Tuesday, March 24, 2009

REALTORS Welcome, Solutions for Slow Markets Offered

Today I'd like to talk to all the real estate agents out there. You know who you are. You're probably working for some broker of some conventional real estate company. You're probably experiencing a slow real estate market right now, and you might even be to the point where you need a part time job just to make ends meet. Its tough out there right now, and I wouldn't blame you one bit if you're re-thinking your career as a real estate agent. What can I do to use the skills I already have to make some extra money? At Home Grown Real Estate, we've got some interesting propositions for you that just might help you in this slow market.

First of all, I'd like to tell you that I understand exactly where you're coming from. During college I sold real estate to pay the bills, and it seemed to be either feast or famine in those days. Some months were covered up, and some months were bone dry. These days many Real Estate Agents are experiencing more famine than feast. So I bring to you a list of solutions that Home Grown Real Estate can provide to you as you try to wade through this tough market.

Solution #1 - Profit Share for Recruiting
We've seen this one done before. Companies like Keller Williams Realty and Exit Realty are successfully turning their agents into recruiters, because when their recruit makes a sale, they get paid too! At Home Grown Real Estate, we offer exactly the same type of recruiting incentive. If you bring in someone to Home Grown Real Estate, every time that individual makes a sale, you'll get 10% of the company's portion of that commission.

So, let's do the math: You recruit Joe into the company, and Joe has a 70%/30% commission split, and he sells a house for $200,000. That means that Joe walks away from closing with $4,200, the company brings in $1,800, and of that $1,800, you get a check for $180. Now, $180 may not sound like big bucks, but if you multiply that times 5 people you've brought into the company, that's an extra $900. And an easy $900 too! All you did was invite him to come work at Home Grown Real Estate.

Solution #2 - Become a Construction Consultant
The great thing about Home Grown Real Estate is that our sister company, Harmony Building and Construction is available to do all of our repairs, remodeling, and new construction. This allows us to offer one more service to our clients and one more reason to keep in touch with them. At Home Grown Real Estate, our agents become Construction Consultants for Harmony Building and Construction as well. What this means is that you can also "sell" the construction company's services and be paid a commission for the projects that the company is awarded. Imagine that you've just sold a house to the Smiths, and they realize that its going to need a little work done to it before they can move in. You discuss with them the different repairs the house needs, fill out a work order, and our estimator will come and give them a price. If the company is awarded the job, you'll get paid 3% commission on the price of the job.

So, let's do the math. I just got us a $2,500 flooring job the other day. That means upon completion of the project and collection of payment, I will receive a check for $75. Now, $75 doesn't seem like much, but if it is a $15,000 remodel job, I'll receive a check for $450. Now, that's not bad money! Most good agents will help their clients figure out what repairs are needed to a house, and will help them select a contractor, so why not get paid for doing it? History shows that when real estate sales are down, remodels are up. Why not bring home a portion of that, too, while you're waiting for your listings to sell.

And just to be clear, this is not an illegal kickback or finding fee or anything like that. You will be a construction consultant of Harmony Building and Construction, and as such are entitled to compensation if you generate business for the company in which you work. For more information, I refer you to THIS article from the Alabama Real Estate Commission website regarding gifts, rebates, and kickbacks, particularly the final paragraph of the article.

Now, I've gone over two extra ways you can earn money aside from your own real estate sales. I know of no other real estate company that can offer you this. And the best part is, we're locally owned and operated, so if we see that one approach isn't working so well, we have the flexibility to change things as we go!

If you feel like this is the right thing for you, please speak with one of our agents or contact me if you have any questions.

Joshua Pettus
President and Associate Broker
Home Grown Real Estate

Monday, March 23, 2009

Website Fun


I've been working on our company website for about a week now. Things are going better than I anticipated. It won't look like a million bucks, but I think it will be functional enough, and reflect some of the more innovative ideas I've had about what I want our website to be. One of the cooler aspects of it, is that since successful real estate agents and companies successfully network themselves within their sphere of influence, I felt that we needed to take full advantage of the different social networking websites out there if we're going to make a dent in the existing market. The problem with conventional advertising, such as newspapers or real estate magazines, is that its very expensive (you could easily spend thousands of dollars a year advertising in printed publications) and its very slow. By the time your ad gets printed and into the hands of the consumer, the information is outdated... prices can change, properties can sell, and if they print the ad with a mistake, you're just out of luck for another month! Another issue is that you have very little control over what gets printed. The last time I had an ad printed, I gave them all the pictures and text to my rep, and I assumed that everything was going to look professionally and neatly done. What actually got printed? All the colors were off, the pictures were blurry, there were typos that I didn't put in my description, and when I asked them to put in some sort of decorative horizontal line, they put in this really ugly green and white "barber shop striped" pole looking thing that made it look rediculous. On top of all of that money and time spent, I didn't get ANY phone calls from the ad whatsoever. Before that I advertised an open house in Huntsville in the local newspaper there, and ended up spending the day alone in the house.



So, what's a Realtor to do? You've got to advertise, but if its really expensive and in the end it doesn't work, then what's the point? Fortunately for me, I'm young, and have basically grown up in the internet age. All of those in my "sphere of influence" are wired in with laptops, Blackberries, and Facebook. Rather than joining the garden club or mailing postcards, I can post an update on my profile or Twitter page, and the rest of my world sees it. In order to take advantage of all this technology (which also just happens to be free), I've incorporated THIS into our company's website:
Social Networking Integration @ Home Grown Real Estate's New Website
Click picture to see full size photo.


This little section on our site which took me an hour or two to put there will turn our website into a real estate social networking hub. Look around at other real estate companies' websites... you won't see anything like this. Sure, you'll see agents on Facebook or MySpace, but this is just one more thing that we feel makes us one step closer toward the Blue Ocean I spoke of in my previous post.
Let me know what you think.

Saturday, February 28, 2009

Blue Oceans, Nintendo, and Real Estate

So, while the rest of my classmates in college were off drinking, partying, and doing the normal irresponsible college kid stuff, I came across an interesting book entitled Blue Ocean Strategy. How did I find out about this book? To be honest, I learned about it from Nintendo! I am an avid video game player, and love all things Nintendo. One day I happened to be following the speech of Nintendo of America's President Reggie Fils-Aime, and Reggie introduced a new business concept to me that day: blue oceans. I said, "What the heck is a blue ocean?" Well, I'll tell you.

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Here are a couple of definitions for you to chew on for a moment:

A blue ocean is uncontested market share that has never been touched, neither has it even been considered part of the market.

A red ocean is the bloodied waters of current market share. It is the consumers out there that companies are currently fighting tooth and nail to get to buy their products.
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About the time of Reggie's speech, the book Blue Ocean Strategy began buzzing around the business marketing strategy world, and it piqued my interest. And it interested me because I saw what Nintendo was about to do with this strategy. They were about to introduce to the world the Nintendo Wii which we have all seen revolutionize the industry of video gaming, opening up previously untapped market share to an industry which was historically only for (predominately male) kids, teens, and college nerds. With the Blue Ocean Strategy, I saw Nintendo about to make the biggest comeback in video game history... from a dismal third place with the purple (yet, so lovable) Gamecube to an overwhelmingly first place spot with the Nintendo Wii, which even after a couple of years on the market, continues to dominate every region it is sold in and still stays consistently sold out in every store across America.


So, before we get into real estate, let's observe what Nintendo did. Because this change wasn't all about sticking older people and women in their ads. It was about price point, getting rid of what was not adding value, and focusing on what does ad value. Basically, they attacked the market with the least expensive game console of all the video game companies out there. In order to do that they did away with the high-def graphics that video game companies have been trying to one-up each other with for years, and they added a unique control scheme that added much more fun to the game play and could do away with the large, many-buttoned, and more complex controllers of the other competitors. In so doing, they were able to grab the attention of all people, young and old, male and female, thus opening up many market sectors that had never been targeted by video game companies. They have single-handily disrupted the entire video game market, and it will never, ever be the same again because of what they've done. The result: your grandmother buys a Nintendo Wii. She is part of that vast blue ocean of previously uncontested market share just waiting for something to come along that even she can participate in.


Now, back to real estate. In my previous blog, I uncovered some of the concepts we are going for with our company. These concepts are radically different from anything else out there. We are basically opening up a company that can easily take care of all the needs of your property. We're not just there to sell you the house, we can expand it for you, fix it for you, and then sell it for you when you're ready to move on. This opens up a whole new market in real estate that is largely ignored... those who aren't necessarily in a position to currently buy or sell. Historically speaking, when real estate sales are down, remodels and add-ons are up, thus giving us a virtually recession-proof real estate company. What this means is that I establish a client and can stick with them for the entire time they own their home as a partner alongside them, making sure that ALL their needs are met regarding that property.

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The two main business strategy models currently out there are:

1. to compete with price

2. to compete with quality.
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The common thinking out there is that you can't combine the two. You have to choose one or the other, price or quality, but not both. I argued with one of my professors while at UAH that it is indeed possible to compete on both of those terms. He had never read The Blue Ocean Strategy. The Blue Ocean Strategy gives us a model in which we can in fact do both. We now offer one more service to the public, which gives us another way we earn income, which means we can be more flexible with our commission and still stay profitable. Therefore, we can still offer high quality services, flexible commissions, all the while adding one more service which adds value which the client wants and needs.


I think the old saying fits: If you always do what you've always done, you'll always get what you've always gotten. We are competing against real estate agents and companies who have been at this game for decades fighting over the same red oceans doing exactly the same things. Hopefully with our concepts, we'll make all that bloody scrapping and fighting over your business meaningless.


The subtitle of the book Blue Ocean strategy is "How to Create Uncontested Market Space and Make the Competition Irrelevant." Hopefully we're on our way.


Let us know what you think!


Joshua Pettus
President and Associate Broker
Home Grown Real Estate

Friday, February 27, 2009

First Post! Home Grown Real Estate - Buy It! Sell It! Fix It! Build It! Exciting new real estate company concepts!



I come before you today to let you know a little about me, a little about what I do, and a little about what I have learned in Real Estate. There are so many different real estate companies out there with thousands of agents doing all the exact same things, so let me let you in on a little secret... I'm a bit different. I think, act, move, and work (and probably smell) a bit different than most people in real estate.


We just started up our new real estate company last summer, Home Grown Real Estate. Most of our time has been spent getting things up and running. Its been an interesting adventure so far. I quit my full-time sales job at an established company to pick back up in real estate where I left off when I took that full-time sales job. I worked for Keller Williams Realty in Huntsville, AL, which got me through school at UAH. I got my BSBA in Business Administration, and am in my fourth year in real estate. I also have my Broker's l.icense in the State of Alabama, where I am a member of the Shoals Area Association of Realtors, and the Huntsville Area Association of Realtors.


So, what exactly do we plan to do with this new company? To put it simply and concisely, I want to disrupt. I want to shake it up a bit. Real Estate sales can be a boring, stale place, filled with frail little old ladies with plastic faces and lots of make-up. While we have seen some changes in the real estate industry, as far as company concepts, things are relatively the same. You hire a person to stick a sign in front of your house and then hopefully, they sell it. Sure, the internet has helped in the search for properties, but as far as the services a real estate company can offer, little has changed.


Our concept is pretty simple. We started out buying, remodeling, and selling properties. We do all the buying, all the selling, all the remodeling ourselves. So, we started up a separate construction company on the side to begin doing work for the general public. Then we thought, well we're good at construction work, and we've got the marketing prowess of a real estate company, why not use that to our advantage!

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So, with us you can:

1. Use us as Buyer's Agents, and help you find the right property for you, whether it be commercial, industrial, residential, etc.

2. Use us to sell your property, meaning we help you stage the home, schedule showings, advertise... the usual seller's agent stuff.

3. Use us to build a new home. With our sister company, you can come to us, tell us what you want, and then within our company build you what you want. We can even help you find the right land that you need.

4. Use us to remodel your existing home. Now, this is something that is different, which provides, what we feel, to be the total care package of real estate. These are tough economic times, and not everyone can afford to buy a new home when their existing home gets small or outdated. This can be from a small, minor repair, to a large addition!
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So, number three and number four are big differences. Sure, there are lots of builders who sell their properties themselves, but very few real estate companies that build houses themselves. And I don't know of any real estate company willing to go remodel your bathroom for you! Some would say that this is outside the scope of interest for a real estate company, but we look at this unique concept as a way to provide a necessary service to our clients out there, while also giving us an edge over our competition.


Why would you hire our guys vs. Joe Fix-it down the street? Well, Joe's probably a nice guy, but does Joe know what projects add value to your property and which do not? You can spend a lot of money fixing up your home and still add little to nothing to your home's value. That can be an expensive mistake to make, which could hurt your bottom line when you get to the closing table.

Also, let's say you're getting ready to sell your house, but you've got to fix a few things before your property is ready to be shown to potential buyers. We are set up to take your punch-list of things to do, and knock them out as quickly as possible, and keep things priced as competitively priced as we can.


Another scenario, let's say you're buying a house, but you've got to do some fixing up before you move in. We've got you covered there as well! We can do anything from patching the smallest holes, to complete remodels.


Hopefully, this year you will see us grow as we try our best to bring in more agents. We would eventually like to expand this concept to other markets. For now though, we're only serving North Alabama, including the Shoals Area, Athens, Decatur, Huntsville, Madison and surrounding counties and cities. Please let us know if there is something we can do to serve you better!


Thanks for your support, and hope you all enjoy the blog!


Joshua Pettus

President and Associate Broker

Home Grown Real Estate